Hillary's "Strong together" sounded so bland when placed next to Mr Trump's "Make America great again." You don't win too well. Sometimes you win because the opponent is worse. If you are just good while the opponent is bad, then the victory is sure. Donald Trump's victory comes from many political factors to non-political. One of the tools that contributed to the stunning American results was Trump's campaign slogan: Make America Great again.
Trump played "worldview" very popular in marketing - saying what Americans like to hear. "Marketers must tell the truth" - Marketing needs to tell the truth. And the truth is that Americans want them to regain the "greatness" after two fairly moderate and quiet terms under the Obama era. The very highlight of "Make Americans great again" here is the word "Again". Why is expensive? The Chinese deliberately played on President Barack Obama by not providing flight ladders. China is the political and economic force behind only the United States. By this action, they are clearly doing a test of how America reacts.
Remember how he is number 1, the number 2 will dare to challenge. Shortly thereafter, Duterte - the new president of a long-time ally Philiphine called Obama a ... "son of a bitch", for criticizing him in the issue of killing drug dealers. Language touches the bottom of contempt. These events take place very closely before the election. Of course, it is impossible to conclude that America's position is weak only through these two single actions. But it is clear that these are symbolic actions that affect the integrity of America's lotus position. If they're really Great - absolutely great, will it happen? Not all, but many Americans seem to like "great again". And Mr Trump scored.
Many Americans think they are still great. Why do they need to be "great again" when they lose their reputation? Among those who think so, of course, there is support for Clinton's Democratic Party. President Obama himself reacted and insisted: America is already strong, America is already great.
While only 24% of Americans think their government is on track, President Obama's statement contributes to Mr. Trump's slogan (according to Al Ries' master comment in an article of his expertise).
Americans, agree or disagree, but they understand what the message Mr Trump wants to say. For a fierce contest, voters need to understand the candidate's message. Not only understand, but the message is also a strong proclamation to entice supporters on their side. Mr Trump does this excellently. Especially, it reflects his boldly strong personality.
And the impact of the appearance is not small, so the slogan of Mr Trump's campaign is attractive because of the poor slogan of Clinton. "Strong together". This sentence is bad because there is no point in the above points about Mr Trump's slogan: not true to the psychology of Americans who want to hear, do not cause controversy and are not clear. "Strong together" sounds really cool when placed next to "Make America great again".
The word "Great Again" is good, but it is also a huge challenge.
