Woodstock started with the investment idea of ​​John Roberts and Joel Rosenman

Woodstock started with the investment idea of ​​John Roberts and Joel Rosenman, when they both posted an ad in two of America's leading newspapers: "Young entrepreneurs with big capital need to find legitimate investment opportunities. , interesting and attractive business proposals. Michael Lang and Artie Cornfeld responded to this news. At first, the quartet decided to build a recording studio and a resort center but when they sat down to discuss, they dismissed this plan and agreed to hold an outdoor concert.

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