As the owner of a record shop and music writer, Epstein soon realized the potential of The Beatles. He reminisces about the early Bealtes: "I immediately liked what I heard, they were so new, so honest and had star quality." Also aware of the Beatles' ability to achieve commercial success, Brian Epstein asked his team members to behave more professionally. John Lennon revealed that Epstein once said: "If you want to reach further places, you have to change: stop eating on stage, stop swearing and smoking."
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