The hallmark of greeting cards is the "special message". The advantage of buying Hallmark cards is that you don't need to think about what to write - they are already written. This is very suitable for the culture of the British, Americans and many other countries.
Although this formula can be successful in many countries, it is not global. For example, after Hallmark introduced their greeting cards in France, not many people bought them because people liked what they wrote. This formula did not suit the taste of the French, after a few months of trouble, Hallmark accepted defeat and abandoned the brand.
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Source: uglyxmast
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